There is a humorous WhatsApp forward circulating, suggesting that pens are given to students as they grow up to teach them that mistakes cannot be corrected anymore. Of course, this is just a joke and unlikely to be the actual reason behind the shift!

There are indeed well-established brands of ink erasers available in the market, such as Faber-Castell, STAEDTLER, Luxor, and others. However, the ink eraser market remains relatively uncommon.

Several potential reasons contribute to this phenomenon:

◆ Ink erasers tend to be relatively expensive, making it more cost-effective for individuals to simply tear the paper and start over when mistakes occur.

◆ Existing ink erasers on the market are often deemed inefficient as their abrasive action can damage the paper. Further research and development are needed to enhance their performance, but cost considerations come into play as well.

◆ Marketing efforts for ink erasers are limited. There is a lack of commercials, advertisements, and creative campaigns dedicated to promoting these products.

The idea of popularizing ink erasers among the masses is gradually gaining traction, particularly during the transitional period around grades IV-VII.

What are your thoughts on this matter?

Thanks for reading!